{"id":123660,"date":"2026-08-14T19:52:29","date_gmt":"2026-08-14T22:52:29","guid":{"rendered":"https:\/\/terradomandu.com.br\/?p=123660"},"modified":"2026-08-14T20:02:19","modified_gmt":"2026-08-14T23:02:19","slug":"reload-reune-cerca-de-500-participantes-e-300-empresas-em-pouso-alegre","status":"publish","type":"post","link":"https:\/\/terradomandu.com.br\/index.php\/2026\/08\/14\/reload-reune-cerca-de-500-participantes-e-300-empresas-em-pouso-alegre\/","title":{"rendered":"Reload re\u00fane cerca de 500 participantes e 300 empresas em Pouso Alegre"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Marketing na era da IA: Reload re\u00fane cerca de 500 participantes e 300 empresas em Pouso Alegre\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-zKMr91E9PQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"209\" data-end=\"568\">Pouso Alegre\/MG recebeu nesta quinta-feira (13\/8) mais uma edi\u00e7\u00e3o do Reload, evento promovido pelo Sebrae Minas em parceria com a Associa\u00e7\u00e3o Comercial e Industrial de Pouso Alegre (Acipa). A programa\u00e7\u00e3o reuniu empreendedores para discutir estrat\u00e9gias de vendas, presen\u00e7a digital, intelig\u00eancia artificial, marketing e novas ferramentas para os neg\u00f3cios.<\/p>\n<p data-start=\"570\" data-end=\"819\">Ao longo da programa\u00e7\u00e3o, o evento contabilizou 484 participantes e representantes de 290 empresas, segundo dados do Sebrae Minas. O audit\u00f3rio ficou cheio durante as atividades, que inclu\u00edram palestras, oficinas pr\u00e1ticas e mentorias individuais.\u00a0A proposta foi aproximar os pequenos neg\u00f3cios de especialistas e apresentar ferramentas que possam ser aplicadas no dia a dia das empresas.<\/p>\n<p data-start=\"1004\" data-end=\"1156\">O evento contou com conte\u00fados sobre temas como marketing digital, redes sociais, TikTok Shop, tr\u00e1fego pago, intelig\u00eancia artificial e vendas online. Al\u00e9m das palestras no palco principal, os participantes tiveram acesso a oficinas e mentorias. Nos atendimentos individuais, consultores analisaram as necessidades apresentadas pelos empreendedores e deram orienta\u00e7\u00f5es espec\u00edficas para cada neg\u00f3cio.<\/p>\n<div id=\"attachment_123691\" style=\"width: 830px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-123691\" class=\"wp-image-123691 size-full\" src=\"http:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/076345d3-f5c3-4771-840b-c069c1817c69.jpg\" alt=\"Reload re\u00fane cerca de 500 participantes e 300 empresas em Pouso Alegre\" width=\"820\" height=\"461\" srcset=\"https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/076345d3-f5c3-4771-840b-c069c1817c69.jpg 820w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/076345d3-f5c3-4771-840b-c069c1817c69-300x169.jpg 300w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/076345d3-f5c3-4771-840b-c069c1817c69-768x432.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><p id=\"caption-attachment-123691\" class=\"wp-caption-text\">Foto: Iago Almeida\/Terra do Mandu<span style=\"font-size: 16px;\">\u00a0<\/span><\/p><\/div>\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"c438a039-c6a2-4aef-b89b-b967f814595e\" data-message-model-slug=\"gpt-5-6-mini\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\">\n<p data-start=\"1455\" data-end=\"1638\">Entre os destaques esteve o especialista em marketing digital <strong data-start=\"1517\" data-end=\"1536\">Leandro Ladeira<\/strong>, que encerrou a programa\u00e7\u00e3o com conte\u00fados sobre posicionamento e estrat\u00e9gias para o ambiente digital.<\/p>\n<p data-start=\"1640\" data-end=\"1741\">O evento tamb\u00e9m mostrou que n\u00e3o \u00e9 necess\u00e1rio tentar dominar todas as novas tecnologias de uma s\u00f3 vez.\u00a0A orienta\u00e7\u00e3o aos empres\u00e1rios foi identificar as necessidades de cada neg\u00f3cio e escolher as ferramentas que realmente podem gerar resultados.<\/p>\n<div id=\"attachment_123692\" style=\"width: 830px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-123692\" class=\"wp-image-123692 size-full\" src=\"http:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/9ee56918-afe7-48ff-a4f7-e13e4cd75434.jpg\" alt=\"Reload re\u00fane cerca de 500 participantes e 300 empresas em Pouso Alegre\" width=\"820\" height=\"461\" srcset=\"https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/9ee56918-afe7-48ff-a4f7-e13e4cd75434.jpg 820w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/9ee56918-afe7-48ff-a4f7-e13e4cd75434-300x169.jpg 300w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/9ee56918-afe7-48ff-a4f7-e13e4cd75434-768x432.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><p id=\"caption-attachment-123692\" class=\"wp-caption-text\">Foto: Iago Almeida\/Terra do Mandu<\/p><\/div>\n<h2 data-section-id=\"ljfsgs\" data-start=\"1885\" data-end=\"1922\">Empreendedores buscam conhecimento<\/h2>\n<p data-start=\"1924\" data-end=\"2059\">Entre os participantes estavam empres\u00e1rios que j\u00e1 trabalham com o ambiente digital e tamb\u00e9m pessoas que est\u00e3o come\u00e7ando novos neg\u00f3cios.\u00a0Uma das empreendedoras contou que est\u00e1 criando uma marca do zero e participou do Reload para aprender a construir uma presen\u00e7a digital mais estrat\u00e9gica.<\/p>\n<p data-start=\"2215\" data-end=\"2340\">A inten\u00e7\u00e3o \u00e9 come\u00e7ar o projeto com planejamento, evitando criar perfis e conte\u00fados sem uma defini\u00e7\u00e3o clara de posicionamento.\u00a0Profissionais que j\u00e1 trabalham com marketing tamb\u00e9m aproveitaram a programa\u00e7\u00e3o para ampliar conhecimentos e fazer networking.<\/p>\n<p data-start=\"2469\" data-end=\"2659\">O evento ainda recebeu empreendedores de diferentes segmentos. Uma corretora de im\u00f3veis de Pouso Alegre participou em busca de estrat\u00e9gias para divulgar o trabalho e alcan\u00e7ar novos clientes, principalmente nas redes sociais.<\/p>\n<div id=\"attachment_123694\" style=\"width: 830px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-123694\" class=\"wp-image-123694 size-full\" src=\"http:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/e7c64144-2afa-4548-8afa-671d72fa9d21.jpg\" alt=\"Reload re\u00fane cerca de 500 participantes e 300 empresas em Pouso Alegre\" width=\"820\" height=\"461\" srcset=\"https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/e7c64144-2afa-4548-8afa-671d72fa9d21.jpg 820w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/e7c64144-2afa-4548-8afa-671d72fa9d21-300x169.jpg 300w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/e7c64144-2afa-4548-8afa-671d72fa9d21-768x432.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><p id=\"caption-attachment-123694\" class=\"wp-caption-text\">Foto: Iago Almeida\/Terra do Mandu<\/p><\/div>\n<h2 data-section-id=\"1huzmpk\" data-start=\"2661\" data-end=\"2710\">Tecnologia deve ser usada de forma estrat\u00e9gica<\/h2>\n<p data-start=\"2712\" data-end=\"2814\">A intelig\u00eancia artificial e outras novas tecnologias estiveram entre os principais assuntos do Reload.\u00a0Os especialistas destacaram que as ferramentas devem ser utilizadas de acordo com a realidade de cada empresa.<\/p>\n<p data-start=\"2928\" data-end=\"3117\">A recomenda\u00e7\u00e3o \u00e9 come\u00e7ar por solu\u00e7\u00f5es capazes de resolver problemas concretos, como melhorar a produtividade, economizar tempo, facilitar processos ou ajudar na comunica\u00e7\u00e3o com os clientes.<\/p>\n<div id=\"attachment_123695\" style=\"width: 830px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-123695\" class=\"wp-image-123695 size-full\" src=\"http:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/c9f91794-296a-4a22-a661-49a9cde0cbbc.jpg\" alt=\"Reload re\u00fane cerca de 500 participantes e 300 empresas em Pouso Alegre\" width=\"820\" height=\"461\" srcset=\"https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/c9f91794-296a-4a22-a661-49a9cde0cbbc.jpg 820w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/c9f91794-296a-4a22-a661-49a9cde0cbbc-300x169.jpg 300w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/c9f91794-296a-4a22-a661-49a9cde0cbbc-768x432.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><p id=\"caption-attachment-123695\" class=\"wp-caption-text\">Foto: Iago Almeida\/Terra do Mandu<\/p><\/div>\n<p data-start=\"3119\" data-end=\"3200\">A orienta\u00e7\u00e3o tamb\u00e9m foi n\u00e3o deixar de lado estrat\u00e9gias tradicionais de marketing.\u00a0Dependendo do p\u00fablico e do segmento, ferramentas como m\u00eddia externa, publicidade e relacionamento presencial continuam importantes.\u00a0A ideia \u00e9 integrar diferentes canais, em vez de tratar o marketing digital como substituto de todas as outras formas de comunica\u00e7\u00e3o.<\/p>\n<h2 data-section-id=\"1y3ywjl\" data-start=\"3469\" data-end=\"3521\">Mentorias ajudam empres\u00e1rios a encontrar solu\u00e7\u00f5es<\/h2>\n<p data-start=\"3523\" data-end=\"3600\">Al\u00e9m das palestras, o Reload contou com um espa\u00e7o destinado \u00e0s <strong data-start=\"3586\" data-end=\"3599\">mentorias<\/strong>.\u00a0Os empreendedores puderam conversar individualmente com consultores, apresentar dificuldades e receber orienta\u00e7\u00f5es espec\u00edficas para seus neg\u00f3cios.<\/p>\n<div id=\"attachment_123690\" style=\"width: 830px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-123690\" class=\"wp-image-123690 size-full\" src=\"http:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/92b2fd13-d72a-4c35-806e-a349288e7a3c.jpg\" alt=\"Reload re\u00fane cerca de 500 participantes e 300 empresas em Pouso Alegre\" width=\"820\" height=\"461\" srcset=\"https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/92b2fd13-d72a-4c35-806e-a349288e7a3c.jpg 820w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/92b2fd13-d72a-4c35-806e-a349288e7a3c-300x169.jpg 300w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/92b2fd13-d72a-4c35-806e-a349288e7a3c-768x432.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><p id=\"caption-attachment-123690\" class=\"wp-caption-text\">Foto: Iago Almeida\/Terra do Mandu<\/p><\/div>\n<p data-start=\"3750\" data-end=\"3874\">A proposta foi transformar o conte\u00fado apresentado durante o evento em a\u00e7\u00f5es que possam ser aplicadas na rotina das empresas.\u00a0O <strong data-start=\"3878\" data-end=\"3890\">Correios<\/strong> tamb\u00e9m participou da programa\u00e7\u00e3o, apresentando solu\u00e7\u00f5es para pequenos neg\u00f3cios que desejam come\u00e7ar ou ampliar as vendas pela internet.<\/p>\n<div id=\"attachment_123693\" style=\"width: 830px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-123693\" class=\"wp-image-123693 size-full\" src=\"http:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/e82c12cb-8248-4202-8fd5-a10aa4319830.jpg\" alt=\"Reload re\u00fane cerca de 500 participantes e 300 empresas em Pouso Alegre\" width=\"820\" height=\"461\" srcset=\"https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/e82c12cb-8248-4202-8fd5-a10aa4319830.jpg 820w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/e82c12cb-8248-4202-8fd5-a10aa4319830-300x169.jpg 300w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/e82c12cb-8248-4202-8fd5-a10aa4319830-768x432.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><p id=\"caption-attachment-123693\" class=\"wp-caption-text\">Foto: Iago Almeida\/Terra do Mandu<\/p><\/div>\n<h2 data-section-id=\"1l24san\" data-start=\"4155\" data-end=\"4207\">Conhecimento para fortalecer os pequenos neg\u00f3cios<\/h2>\n<p data-start=\"4209\" data-end=\"4345\">Para os organizadores, o Reload mostra que acompanhar as transforma\u00e7\u00f5es do mercado \u00e9 cada vez mais importante para os pequenos neg\u00f3cios.\u00a0Mais do que conhecer novas ferramentas, a proposta \u00e9 ajudar os empres\u00e1rios a identificar oportunidades e tomar decis\u00f5es mais estrat\u00e9gicas.<\/p>\n<p data-start=\"4487\" data-end=\"4685\">Com palestras, oficinas e atendimentos individualizados, o evento reuniu diferentes experi\u00eancias em um mesmo espa\u00e7o e estimulou a troca de conhecimento entre empreendedores de Pouso Alegre e regi\u00e3o.<\/p>\n<h3 data-section-id=\"j1odlc\" data-start=\"4687\" data-end=\"4722\">O Terra do Mandu conversou com:<\/h3>\n<p data-start=\"4724\" data-end=\"5143\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"4724\" data-end=\"4743\">Aline Franciele<\/strong> \u2013 Analista do Sebrae Minas<br data-start=\"4770\" data-end=\"4773\" \/><strong data-start=\"4773\" data-end=\"4790\">Filipe Vargas<\/strong> \u2013 Presidente da Acipa<br data-start=\"4812\" data-end=\"4815\" \/><strong data-start=\"4815\" data-end=\"4833\">Anderson Faria<\/strong> \u2013 Analista de Neg\u00f3cios do Sebrae<br data-start=\"4866\" data-end=\"4869\" \/><strong data-start=\"4869\" data-end=\"4889\">Vinicius Gambeta<\/strong> \u2013 Palestrante<br data-start=\"4903\" data-end=\"4906\" \/><strong data-start=\"4906\" data-end=\"4922\">Amanda Silva<\/strong> \u2013 Consultora de Branding e Marketing<br data-start=\"4959\" data-end=\"4962\" \/><strong data-start=\"4962\" data-end=\"4980\">Lucas Oliveira<\/strong> \u2013 Empreendedor<br data-start=\"4995\" data-end=\"4998\" \/><strong data-start=\"4998\" data-end=\"5013\">Rejane Mitu<\/strong> \u2013 Corretora de im\u00f3veis<br data-start=\"5036\" data-end=\"5039\" \/><strong data-start=\"5039\" data-end=\"5056\">Edson Almeida<\/strong> \u2013 Coordenador de Vendas da Regional dos Correios<br data-start=\"5105\" data-end=\"5108\" \/><strong data-start=\"5108\" data-end=\"5128\">Marcos Fernandes<\/strong> \u2013 Publicit\u00e1rio<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"z-0 flex min-h-[46px] justify-start\">\n<div id=\"attachment_123689\" style=\"width: 830px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-123689\" class=\"wp-image-123689 size-full\" src=\"http:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/7e61278f-831c-4c13-938d-da511e58b44e.jpg\" alt=\"Reload re\u00fane cerca de 500 participantes e 300 empresas em Pouso Alegre\" width=\"820\" height=\"461\" srcset=\"https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/7e61278f-831c-4c13-938d-da511e58b44e.jpg 820w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/7e61278f-831c-4c13-938d-da511e58b44e-300x169.jpg 300w, https:\/\/terradomandu.com.br\/wp-content\/uploads\/2026\/08\/7e61278f-831c-4c13-938d-da511e58b44e-768x432.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><p id=\"caption-attachment-123689\" class=\"wp-caption-text\">Foto: Iago Almeida\/Terra do Mandu<\/p><\/div>\n<\/div>\n<div class=\"pointer-events-none -mb-px h-px w-full opacity-0\" aria-hidden=\"true\"><\/div>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/terradomandu.com.br\/index.php\/2026\/08\/14\/reload-reune-cerca-de-500-participantes-e-300-empresas-em-pouso-alegre\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Pouso Alegre\/MG recebeu nesta quinta-feira (13\/8) mais uma edi\u00e7\u00e3o do Reload, evento promovido pelo Sebrae Minas em parceria com a Associa\u00e7\u00e3o Comercial e Industrial de Pouso Alegre (Acipa). A programa\u00e7\u00e3o reuniu empreendedores para discutir estrat\u00e9gias de vendas, presen\u00e7a digital, intelig\u00eancia artificial, marketing e novas ferramentas para os neg\u00f3cios. Ao longo da programa\u00e7\u00e3o, o evento contabilizou [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":123691,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"kia_subtitle":"Evento mostrou como tecnologia, intelig\u00eancia artificial e marketing podem ajudar pequenos neg\u00f3cios a vender mais e conquistar novos clientes.; veja!","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[526],"tags":[9665],"class_list":["post-123660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque","tag-marketing-na-era-da-ia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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